Italian Digital Excellence

ROME – To showcase Italy’s outstanding food and craftsmanship cultures, the Google Cultural Institute, in partnership with The Italian Ministry of Agriculture, Food and Forestry, launched the “Made in Italy: Digital Excellence” project.

The platform, available at, is based on the observation that Made in Italy is a worldwide recognized and sought-after brand.  In 2013, Google searches relating to Italian products increased by 12 percent, fashion in first place and tourism and food seeing the most significant growth. However, ‘Made in Italy’ still has little web presence and its products of excellence are still not very well known abroad, only 34% of Italian SMEs have their own website and only 13% use it for e-commerce purposes.

The new bilingual digital platform that brings together 100 well-known and lesser-known Italian products of excellence – from Parmigiano Reggiano, Murano glass, Fabriano paper, Altamura bread, to Vercelli accordions, Sardinian spiky artichokes or Pistoia cymbals – in virtual exhibitions of texts, images, videos and historical documents, which allow users around the world to discover Italy’s craftsmanship and traditions.

“Made in Italy: Digital Excellence” is not just a shop window, part of the project is dedicated to helping businesses embrace the internet in order that they can enjoy its economic benefits.

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