Introducing Joe Favorito – A New Member of the Tribune Family
Beginning June 25, Mr. Favorito will start a new column entitled “40 Italian Americans Under 40.” This column will feature 40 year olds and under from the world of sports, medicine, law and entertainment. Publisher Buddy Fortunato welcomes Joe to the staff and said, “Joe brings a new energy to the newspaper. Look for him to bring exciting stories in the future along with the column.”
Joe has over 30 years of strategic communications/marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. The Brooklyn, New York native has managed the day-to-day activities in strategic communications for two of the world’s hallmark sports and entertainment brands (the New York Knickerbockers and Philadelphia 76ers), the world’s largest professional sport for women (the WTA Tour), the world’s largest sports’ national governing body (the United States Tennis Association) and the world’s largest annual sporting event (the U.S. Open). He also oversaw the strategic planning, investor relations, communications and digital business development of the International Fight League during its two year run as a Mixed Martial Arts venture and a publicly traded company.
Since 2008, Joe has been an independent consultant on crisis communications, social media, strategic planning, brand marketing, publicity and business development for clients that have included or now include Bloomberg LP, Fantasy Sports Ventures/The Big Lead, Major League Baseball, Spike TV, Sony Entertainment, Nickelodeon, EPIX, Wizard Entertainment/Comic-con, TOPPS, the John McEnroe Academy, USA Rugby 7’s, AVP, USA Wrestling, USA Baseball, Beyond Sport, Leaders In Performance, Right To Play and others. He was part of the USA Wrestling Communications team that won four CLIO Sports Awards in 2014, and in January he was named one of Forbes’ “100 Sports Business Must Follows On Twitter.”
Additionally, Joe was associate producer for the Tony nominated hit Broadway show “Lombardi” and was part of the creative team for the production “Magic/Bird,” the Tony-nominated musical “A Christmas Story” and the play “Bronx Bombers.” He has also worked on marketing and publicity for a series of feature films including “Coach Carter,” “Act of Valor,” “Warrior,” “Never Back Down,” “Knuckleball,” “Glickman,” “Need For Speed,” “Schooled: The Price of College Sports,” “The Other Dream Team” and “When The Game Stands Tall,” as well of a host of book projects ranging from “Yankee Miracles” to “Football’s Greatest,” “Club Soccer 101” and “Steelers Pride” (for Time Life books). He serves on the boards of the Weinstein Carnegie Group, the National Sports Marketing Network and Columbia University’s Sports Management program, where he is an instructor in Strategic Communications and Director of Industry Relations. Joe also maintains a well trafficked blog on the sports marketing and publicity field, “Sports Marketing and PR Roundup,” on the website joefavorito.com, as well as authoring the first-ever text on the sports publicity industry -“Sports Publicity” published in August 2007 by Reed Elsevier and updated in 2012 by Taylor Publishing, which is used in over 40 sports management programs in the U.S. He has been a guest speaker on sports marketing, social media and communications at a host of institutions, including Princeton University, the Wharton School at the University of Pennsylvania, Georgetown University, the University of Florida Law School, New York University, the Stanford University Graduate School of Business and many others. He is a frequent spokesperson in the industry for publications ranging from Ad Age and The New York Times to NPR and CBS News.
A graduate of Fordham University, Joe, his wife and two children reside in River Vale, New Jersey.