Handmade Sneakers

Sports shoe manufacturer Diadora is to revive an old production line using now-defunct manual technology and skilled workers redirected for the purpose.

Nine people are to hand-make 120 pairs of sneakers using old machines inherited by the Moretti Polegato family when they took over the company in 2010, and which have been in disuse for at least 10 years. “The aim is to bring production back into our premises and valorize those skills that risk disappearing as the more expert workers approach retirement,” Diadora chairman and CEO Enrico Moretti Polegato said.

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